Field notes from the river

The Confidence Fly Blog

SEO, AEO, and GEO writing for practitioners. Honest takes on the work, the frameworks, and where search is going next.

Latest Post

"New water both days. What carried me wasn’t familiarity — it was years of skill that transferred."

June 1, 2026 · 5 min read

Empty Casts: SEO Lessons from a Weekend on the Water

Two days on new water and the best fishing of my life. What carried me wasn’t local knowledge — it was years of transferable skill. The same thing happened to my SEO work this year. Here’s what actually shifted, and the frameworks I built in the middle of the empty-cast phase.

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4 posts
SEO · Field Notes

June 1, 2026 · 5 min read

Empty Casts: SEO Lessons from a Weekend on the Water

Two days on new water taught me what's really carrying SEO practitioners through the AI search shift — and what isn't.

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SEO · AEO

May 22, 2026 · 6 min read

A New Era for Search: What Google’s I/O 2026 Means for SEO

Google’s I/O 2026 reframed what search is for. Here’s what changed for SEO — and why “Google is killing structured data” gets it wrong.

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SEO · AEO

May 18, 2026 · 7 min read

Agent-Friendly Websites: The New SEO Is Old Accessibility

Google's new agent-readiness guide is a 20-year-old accessibility brief in a new suit — and the most important SEO playbook in years.

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The Story

April 15, 2026 · 5 min read

Why Confidence Fly Search — The Story Behind the Name

Every fly fisher has a confidence fly: the pattern they trust when nothing else works. That same philosophy drives every framework we build.

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