Field notes from the river

The Confidence Fly Blog

SEO, AEO, and GEO writing for practitioners. Honest takes on the work, the frameworks, and where search is going next.

Latest Post

"The page is no longer the destination. The keyword is no longer the unit of work."

May 22, 2026 · 6 min read

A New Era for Search: What Google’s I/O 2026 Means for SEO

Google’s I/O 2026 reframed what its search box is for — a new AI-powered box, background Search agents, and interfaces built on the fly. Here’s what actually changed for SEO, and why the panic that “Google is killing structured data” gets the story wrong.

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3 posts
SEO · AEO

May 22, 2026 · 6 min read

A New Era for Search: What Google’s I/O 2026 Means for SEO

Google’s I/O 2026 reframed what search is for. Here’s what changed for SEO — and why “Google is killing structured data” gets it wrong.

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SEO · AEO

May 18, 2026 · 7 min read

Agent-Friendly Websites: The New SEO Is Old Accessibility

Google's new agent-readiness guide is a 20-year-old accessibility brief in a new suit — and the most important SEO playbook in years.

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The Story

April 15, 2026 · 5 min read

Why Confidence Fly Search — The Story Behind the Name

Every fly fisher has a confidence fly: the pattern they trust when nothing else works. That same philosophy drives every framework we build.

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