Frameworks designed by someone who's been where you are
Polished, ready-to-use frameworks from 15+ years of hands-on SEO. Designed for in-house teams, consultants, and agencies who want to spend less time formatting and more time driving results.
For the people who make SEO happen every day
You're building the SEO program from the inside. These frameworks give you a professional starting point so you can focus on strategy and show leadership exactly what SEO is delivering.
Start every engagement with a strong foundation instead of a blank spreadsheet. More time for the work that actually moves the needle for your clients.
Give your team consistent, professional deliverables that still leave room for their expertise. These are frameworks to build on, not boxes to check.
Six frameworks designed for the challenges SEO practitioners face most.
Organize and track your metadata optimization across priority pages. Clear structure, built-in tracking, nothing falling through the cracks.
A clear audit framework that organizes findings into prioritized recommendations your team can act on with confidence.
Find and prioritize the conversion opportunities hiding in your highest-traffic organic pages.
When traffic dips, you need a clear plan to share with stakeholders. This framework helps you diagnose, prioritize, and present a path forward.
Your guide to Answer Engine and Generative Engine Optimization. Includes implementation checklists, schema mapping, and a 90-day action plan.
A professional statement of work for SEO consulting engagements. Scope, timeline, deliverables — all thoughtfully structured.
Hi, I'm Niki. I've been doing SEO for 15+ years.
I created these frameworks because I found myself building the same tools for every new client and team. They come from real projects, refined over years of consulting and in-house work. My goal is to save you time and give you the confidence to present polished, strategic deliverables. More about me →
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